In 1995, Bare Minerals launched with a bold promise: “Makeup So Pure, You Can Sleep In It.” It began with founder Leslie Blodgett, who saw potential in a jar of loose minerals tucked away in a San Francisco shop. Frustrated by the “harsh” formulas dominating the beauty aisle, she was driven by a simple yet radical idea: makeup should be good for skin. In creating Bare Minerals, she blazed a trail for a new category. Thirty years later, that vision continues to evolve, inspiring a future where...